Refurbishing your hotel can help you bring in a lot of new business and put your hotel back on the map. However, the thought of paying for these improvements can often leave hoteliers wondering if the outlay will be worth the effort. Thankfully, with the help of a merchant cash advance these worries are assuaged somewhat, but you’ll still need to ensure that the refurbishments you make are prudent. So, what are the best ways to make use of your business cash advance? Read on to find out:
- Seek out the experts
Despite thinking that you know your entire business inside out, being a jack-of-all-trades can often lead to trouble further down the line. Employing experts in each individual field to assist with the planning of your refurbishment will help you to get the most from your money. Take the kitchen as an example. Calling on a catering equipment expert will help both you and your head chef make the right choices so that you get the most from each and every purchase that you make. Taking things such as lifetime running expenses and appliance life expectancy into account will help you to make better decisions over what bits of kit are going to serve your business best. Having an expert onside will allow you to make more informed decisions and help you make the most of your initial outlay.
- Choose classic over trendy
When selecting furnishings and décor, keep in mind the importance of longevity in order to get the most from your business cash advance. While the latest colours and styles may seem to be must-haves now, will they still be in vogue in 5 years time? Unless you intend to upgrade and refurbish your hotel each and every year, opting for more classic design options will help you get a lot more for your money over the long term
- Go green
Implementing the latest green technology will not only help your business save money on energy consumption, it can also be used as a fantastic marketing angle as well. As more and more people become conscious of the impact that their travel has on the planet, being able to market your hotel as an environmentally minded business will undoubtedly serve you well in the future.
Fitting water saving products, partnering with environmentally friendly toiletry manufacturers, and installing renewable heating and lighting options can all help to promote your hotel’s image to the growing number of green-savvy travellers around the globe.
- Enhance your marketing efforts
Using your business cash advance to improve your marketing efforts will also prove to be money well spent. Once your refurbishment is complete you’ll naturally want the world to know about it, so ensuring that you have an ample marketing budget is an absolute must if you want to succeed in this extremely competitive marketplace. Employing a professional photographer to take new, high-resolution images of the refurbishments will allow you to get the most from your marketing drive. Great pictures are an essential element in our increasingly visual world and they can be repurposed in a number of ways, making it money well spent. Use them on your website, in social media, traditional media and on any promotional printed material that you order during your promotional push.
Increasing your online presence post-refurb will also help to drive more business too. Make certain that your website is updated frequently and consider starting up a blog to help facilitate this. Social media is another avenue that must not be dismissed in the digital age. Again, employing professional online marketers to handle this for you will stand you in good stead and ensure that the widest possible audience gets to view your stunning, newly refurbished hotel. If you enjoyed this blog post then perhaps you would like to read "How To Boost Pub Sales This Christmas"?